About
Hi, I’m Matt.
I’m Matt Andreasen, the founder of Total Retention. I’m a full-time email marketing and social media manager, and I started this agency because I kept seeing the same thing: brands pour money into winning customers, then say very little to them afterwards.
That gap is where growth quietly leaks away. It’s also where the quickest wins usually are: a welcome flow that actually welcomes, an abandoned cart sequence that helps rather than nags, a campaign calendar that keeps customers coming back.
I added social media because the two belong together. Email is your owned line to your customers. Social keeps your brand present between the sends. Planned as one strategy, each makes the other work harder, and we specialise in both.
Total Retention is deliberately small and hands-on. You’ll work directly with me, and you’ll get clear, honest advice, even when the answer is that something doesn’t need changing.
I work with businesses in Bracknell, Reading, Wokingham, Windsor and across Berkshire, as well as online brands across the UK.
How we work
Three principles.
Retention first
Winning a customer is expensive. Keeping one is where growth compounds, so that’s where we focus.
Minimal by design
Fewer campaigns, better thought through. Clear design, honest copy and no noise.
Honest advice
Strategy grounded in your data, not trends. If something is working, we’ll tell you to leave it alone.
Let’s talk
Want to see what we’d fix first?
Request a free audit of your email, your social media, or both.